Action-Based Learning Projects:
MAP & Consulting Studio
Ho
Ho
2025
Full-Time MBA MAP
Brand Positioning and Communication
Adanu is a nonprofit organization dedicated to empowering Ghanaian communities through education and infrastructure. The project’s goal is to address Adanu’s challenges in its fundraising capacity, brand recognition, and communications effectiveness. The MAP team will develop a holistic fundraising, brand, and communications strategy that will help Adanu scale its impact and increase its reach.
Faculty Advisors
Southfield, MI
Southfield, MI
2024
Weekend MBA MAP
Market Analysis and Assessment
The project aims to analyze how electric vehicles (EVs) affect the aftermarket sector, including shifts in parts and services, market dynamics of key sub-segments, and investment opportunities for our private equity clients.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Employee Experience Enhancements
Analyze current NBO (New Business Opportunity) tool for sales team and give recommendations of alternate tools that can be implemented to org wide sales team, analyze current sales reporting format, and implement improvements/automation.
Faculty Advisors