Abt Associates

Addis Ababa, Ethiopia

Project Goal

Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid

Project Detail

Abt Associates is a mission-driven, global leader in research and program implementation in the fields of health, social and economic policy, and international development.

The MAP team assessed the feasibility of using revenues garnered from higher-income diplomatic and ex-patriot members to subsidize subscription services provided to the poor communities in Addis Ababa. The team also worked to understand the costs associated with differentiated product offerings for different product segments.

Project also sponsored by the William Davidson Institute.

Faculty Advisors

Jim Walsh

A.F. Thurnau Professor

Gerald and Esther Carey Professor of Business Administration

Professor of Management & Organizations

Professor of Strategy

In many ways, our lives are defined by the duties we embrace and the responsibilities we shoulder. The challenge is to integrate these duties and...

Ted London

Ford Motor Company Clinical Professor of Business Administration

Senior Research Fellow, William Davidson Institute

Ted London is the Ford Motor Company Clinical Professor and Area Chair of Business Administration at the University of Michigan’s Ross School of...

MAP Type

Full-Time MBA MAP

Industry

Education/Government/Non-Profit

Function

Region

Class Year

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