Action-Based Learning Projects:
MAP & Consulting Studio
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Ann Arbor, MI
Ann Arbor, MI
2025
Full-Time MBA MAP
Go-To-Market Strategy
Follow up to last year with our Equitable Ann Arbor Land Trust agenda, www.ea2landtrust.org, goals to convert UM and City parking lots around campus into affordable, workforce and market rate housing. Goals are to add thousands of residents housing over neighborhood retail with 15 Minute Neighborhood characteristics, all needs within a 15 minute walk. Near jobs and transit ops to be highly sustainable and affordable.
Faculty Advisors
Virtual
Virtual
2024
MM Consulting Studio
Market Analysis and Assessment
Conduct an environmental scan of the current US ECE field and analyze our position, products, and current customers in relation to that information to create a situation analysis report that will be used for strategic planning by the organization.
Faculty Advisors
Chicago, Atlanta, IL, GA, USA
Chicago, Atlanta, IL, GA, USA
2023
Weekend MBA MAP
Operations Enhancements
The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed
Faculty Advisors