Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL
Chicago, IL
2024
Executive MBA MAP
Market Analysis and Assessment
With the implementation of the Infrastructure Investment and Jobs Act (IIJA) in 2021 and final guidance given in 2023 on implementation, the environment for Build American Buy America (BABA) compliancy requirements has changed. We would like a market analysis to help determine the opportunity cost of reshoring our manufacturing to be able to provide products that are compliant with the 2021 IIJA and BABA requirements.
Faculty Advisors
Boston, MA; Tacahuano, Chile; Quellon, Chile; Seattle, WA; Rochester, NY; Dallas, TX; Grand Rapids, MI
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Sao Paulo, Sao Paulo, Brazil
Sao Paulo, Sao Paulo, Brazil
2023
Full-Time MBA MAP
Market Analysis and Assessment
Conduct a deep and detailed market analysis to define market positioning, including distribution strategy and organizational structure, for a large Brazilian wealth management company
Faculty Advisors