Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MBAn Consulting Studio
Financial Analysis and Planning
Complete a comprehensive study of the effectiveness of current marketing methodology, in alignment with the overall company strategy. Develop recommendations and tools for a comprehensive, performance-based predictive analytics model that supports financial objectives and the strategic plan for growth.
Faculty Advisors
Detroit, Northville, and Lansing
Detroit, Northville, and Lansing
2025
Full-Time MBA MAP
Strategic Roadmapping
The project team will work to develop a comprehensive strategic plan aimed at helping the State of Michigan cultivate a robust entrepreneurial ecosystem around Life Sciences. This initiative will involve assessing the current landscape of entrepreneurship within the state, identifying key stakeholders, and determining the resources needed to support new and existing businesses.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
The plan will focus on creating a supportive environment that fosters innovation, collaboration, and growth among entrepreneurs. It will include recommendations for enhancing access to funding, improving mentorship opportunities, and facilitating connections between startups and established companies.
Faculty Advisors
Lisdoonvarna
Lisdoonvarna
2025
Weekend MBA MAP
Go-To-Market Strategy
Create a US Go-To-Market strategy for a new high-end smoked salmon product. The team will assess the US landscape for similar products, define the segment focus, and build a plan to launch the product. This is the finest smoked salmon and it will be a successful venture.
Faculty Advisors
NYC, NY
NYC, NY
2025
Full-Time MBA MAP
Strategic Roadmapping
The MAP team will develop a business plan to create an apprentice program focused on helping young people find careers in plumbing, electricity, carpentry, roofing, and walling. The US has a huge issue with not enough skilled trades people. This project will be supported by top real estate, and Ireland and US Government officials.
Faculty Advisors
Wyandotte, MI
Wyandotte, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a market entry strategy for a small-scale artificial nail polish manufacturing venture aimed at generating revenue for an R&D operation, focusing on market intelligence, technology opportunities, and go-to-market business models.
Faculty Advisors
Tampa, FL
Tampa, FL
2025
MSCM Consulting Studio
Supply Chain Optimization
Develop a comprehensive inventory ordering strategy, with sales forecasting/predictive methodology aligned with customer wants and needs and the right product segments by store for a 100+ store privately owned RV retail dealership company.
Faculty Advisors