Action-Based Learning Projects:
MAP & Consulting Studio
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Develop a plan to increase sales and revenue by optimizing SEO for our website and implementing targeted social media marketing campaigns. Create a plan to drive more traffic to the site and convert visitors into loyal customers by showcasing new arrivals and special promotions, ideally by partnering with female influencers who align with its empowerment message to enhance its online presence and build stronger connections with the target audience driving more sales.
Faculty Advisors
Dallas, TX
Dallas, TX
2025
Full-Time MBA MAP
Strategic Roadmapping
This project focuses on developing a 5-year roadmap for establishing and growing an advanced analytics program for a professional cricket team. The program will use cutting-edge tools to measure player performance, analyze training data, and provide actionable, data-driven recommendations to improve outcomes both on and off the field.
Faculty Advisors
Newark, CA
Exeter and London
Exeter and London
2023
Executive MBA MAP
Strategic Roadmapping
The team will create a business plan for a spin out developing products for the finance sector. Identify timelines for product development and business scale-up with projected revenue and costs and conduct a thorough competitor analysis.
Faculty Advisors
Tipperary
Tipperary
2024
Executive MBA MAP
Strategic Roadmapping
The town of Tipperary is seeking a Regeneration Strategic Plan to help the community find a new path forward. The area had vast manufacturing resources and wealth, it now needs a new approach that capitalizes on the existing knowledge and resources while building a new direction for the town. For example, it has one of top equine communities in the world, it just needs a strategic view that further aligns the existing resources and figures out what needs to be added for the community to have even greater impact.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Tipperary has prior economic plans that would be available to the team. The team will have access to sponsors who are seasoned executives from Enterprise Ireland, Irish Development Authority, Probal, and local and national government officials. ExecMAP has a successful history of similar projects that would be available to the team. Plus, the frameworks and models could be used by every town in the US for job creation and economic development.
Faculty Advisors
Bogota, Columbia
Virtual
Virtual
2025
MM Consulting Studio
Financial Analysis and Planning
Create a plan to develop and improve an upcoming mortgage & real estate company to be able to expand into a larger market, and to have the developed infrastructure to conduct business with all focal points of being a well rounded business being addressed and implemented.
Faculty Advisors
Detroit, MI
Concord, NH
Tainan, Taiwan
Tainan, Taiwan
2015
Global MBA MAP
Research excess production capacity and suggest new, alternate revenue streams. The general manager (a Ross alum) of Taiwan Lung Meng asked the MAP team to research ways to use excess capacity and increase revenue. The team recommended several new products for creating alternative revenue streams. The final report included detailed design information, a market analysis, and financial projections.
Faculty Advisors
Blantyre, Malawi
Mulanje
Mulanje
Mulanje
2023
Executive MBA MAP
Strategic Roadmapping
Formulate a strategic plan and roadmap to create and scale two stand-alone, income-generating entrepreneurial businesses that offer personal and professional development service for girls and young women while feeding the surrounding villages.
Faculty Advisors
London, Exeter, and Stonehenge
London, Exeter, and Stonehenge
2025
Weekend MBA MAP
Strategic Roadmapping
The ExecMAP team will create a strategic transformational plan for the University of Exeter that will align most of the 37 climate and sustainability units along with moving the Tipping Points program to the world stage. The University of Exeter has the best and highest number of climate scientists who are positioned to make a significant contribution to the world. This plan will create strategic alignment, positioning, and define the resources needed to help the university provide the best Net Zero solutions platform. Tipping Points program is the best thinking on how these can be achieved to benefit our planet!
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Last year’s EMBA team worked on an environmental tech project and really enjoyed working with the leadership! Your team will learn all facets of environment tech, policy, and programming that is essential to any executive career.
Faculty Advisors