Ranked #4 by U.S. News & World Report, the Michigan Ross BBA Program is one of the best undergraduate business program in the world. Explore what makes our inclusive community of learners so unique.
At Michigan Ross, you gain more than just a first-class business education. Our collaborative, supportive, inclusive community enriches your experience, and sets you up with a lifetime network of friends across the globe.
The work of Michigan Ross faculty influences the world’s largest companies and global economies. Every day we’re creating real-world solutions for the most pressing challenges in our world.
Follow a monthly poll co-created by Financial Times and Michigan Ross for insights on how American voters perceive key financial and economic issues in the lead-up to the 2024 U.S. presidential election.
Recommend a strategic growth plan for the Empowerment Plan's new retail line and conduct a cost analysis for their non-profit coats in an effort to drive down costs.
Create a business plan that outlines how Muse Cosmetics could distribute its products in various retail chains as a means of becoming a more profitable business.
Conduct market research to better understand the types of programming and events that are most effective at engaging museum visitors between the ages of 18-35.
