Design repeat customer strategy to improve capital access for women and minority small business owners across the U.S.

Develop a marketing strategy for increasing product awareness in the U.S.

Create alternative pricing models for cloud services offerings

Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.

Develop a marketing and product growth strategy.