Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors
Detroit, MI
Grand Rapids, MI, USA
Grand Rapids, MI, USA
2023
BBA Capstone
Brand Positioning and Communication
As a Mission driven company, we would like the U of M Team to develop a recommendation and plan to bring the Company Mission and Guiding Principles “forward” as a critical component of our positioning in the market as a company and a brand in a way that balances it with the need to make Operating Income as a “for-profit” company.
Faculty Advisors
Detroit, MI
Detroit, MI
Detroit, MI
2018
BBA Capstone
Complete a comprehensive supply chain analysis of key raw materials used in automotive lithium-ion battery cell production and propose a sourcing strategy that considers future demand/supply, supply risk factors, and total enterprise cost.
Faculty Advisors
Saline, MI
