Action-Based Learning Projects:
MAP & Consulting Studio
Seattle, WA
Seattle, WA
2024
Executive MBA MAP
Go-To-Market Strategy
Bunafr is launching one of it’s kind first intelligent home coffee roasting machine for coffee lovers to roast coffee exactly to their liking at the push of a button. The roaster comes with green coffee bean subscriptions from award winning farms across the world. Customer’s get truly personalized and freshest coffee with full of flavors and farmers get much higher margins from the cost per cup as we have removed the waste in the supply chain. All of this is enabled by the patent pending hardware and software tech.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
As we are creating a new category in the kitchen appliance or coffee space, we need genius go to market plan and growth plan from year 1 to year 3 to create a lifestyle, and sustainable brand and be identified as the Uber of Taxis and create ripples to disrupt arguably world’s second most traded commodity - coffee.
Faculty Advisors
Bolingbrook, IL
Bolingbrook, IL
2022
Online MBA
Operations Enhancements
Evaluate our current load tendering and management platform that manages the end-to-end process of scheduling commitments. Provide recommendations to help streamline operations (assign loads sooner and on more of a schedule) and gain preferred pricing with vendors.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
BBA Capstone
Go-To-Market Strategy
Design and implement a B2B2C sales strategy and funnel for MeetYourClass (MYC). Focus on integrating our community-building platform into university ecosystems, focusing on market research, strategic communications, and partnership development.
Auburn Hills, MI
Auburn Hills, MI
2023
Online MBA
Brand Positioning and Communication
Evaluate Stellantis connected services technology, features, packaging, customer journey, and propose a communication strategy for each channel to increase awareness, feature utilization, and customer and dealer engagement.
Faculty Advisors
Mountain View, CA
Mountain View, CA
2025
BBA Capstone
Market Analysis and Assessment
Conduct comprehensive market research and develop a strategic business model for Jindo's AI-powered veterinary assistant and ultrasound product, focusing on competitive differentiation, go-to-market including pricing strategies and customer acquisition.
Faculty Advisors