Action-Based Learning Projects:
MAP & Consulting Studio
Haifa, Isreal
Haifa, Isreal
2023
Executive MBA MAP
Go-To-Market Strategy
Outline the market attractiveness of a non-woven fabric with nanofiber coating, identity the key market segments and use cases for three main applications of the fabric, and provide recommendations for market strategies, launch sequence, timing, and action plan for the product.
Faculty Advisors
Johannesburg, South Africa;Nairobi, Kenya;Lilongwe, Malawi
Johannesburg, South Africa;Nairobi, Kenya;Lilongwe, Malawi
2018
Full-Time MBA MAP
Write a blueprint for how to establish an African Pharmaceutical Wholesaler Association that provides a landscape analysis of three target countries and outlines a sustainable financial model.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2022
Online MBA
Market Analysis and Assessment
Support the Sanger Leadership Center at Michigan Ross by mapping the competitive landscape for leadership development and updating our strategic plan. Wonderful chance to make a positive impact at Ross and beyond!
Faculty Advisors
New York City, NY, USA
New York City, NY, USA
2023
Full-Time MBA MAP
Strategic Roadmapping
Formulate a comprehensive go-forward Alternative Investments strategic market entry strategy to help Apex Fintech Solutions better achieve our purpose of “frictionless investing for everyone”
Faculty Advisors
Albion, MI
Albion, MI
2024
Executive MBA MAP
Go-To-Market Strategy
Caster Concepts, a Midwest manufacturer of industrial casters and wheels, aims to develop a disruptive go-to-market strategy that bypasses the traditional distribution channels. Currently, these channels include specialty caster distributors and large multi-line distributors such as Fastenal, Grainger, and Motion Industries. The EMBA team will develop a new operations strategy that examines different direct to companies and customers options. The team will assess all aspects of Caster Concepts manufacturing operations, understand it’s sales processes, and look at how AI could change the distribution strategy.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Note: The CEO is an EMBA grad who was a MD that sold his medical practice to takeover this company and has successfully grown the company over the years. It’s a great story of transition and owner your own company too.
Faculty Advisors