Action-Based Learning Projects:
MAP & Consulting Studio
Camden, NJ
Camden, NJ
2024
Online MBA
Brand Positioning and Communication
Evaluate the ROI of automotive experiential driving events and determine whether or not they drive owner loyalty and conquest. Identify best practices and recommend a high-level strategy for these events or investigate what alternative event types drive loyalty.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2024
Weekend MBA MAP
Strategic Roadmapping
Formulate competitive strategy for Hands-On Museum/Nature Center for next three years, looking at internal core competencies and leveraging those areas for both organic growth and partnership opportunities on a regional and national basis.
Faculty Advisors