In this Multidisciplinary Action Project, the Haas Alert student team will assess the viability of vehicle manufacturers using “sponsorship” marketing dollars from companies interested in getting their brand in front of drivers in a safe, non-intrusive manner. Prakhar Gupta will leverage his background in Computer Science to communicate with the company engineers in technical terms on behalf of his team and provide an engineering perspective as the team develops solutions and recommendations for Haas Alert. Leveraging his computer science training in a business setting will be a unique and valuable experience that will surely enrich his education in Computer and Information Sciences.

Develop a marketing plan to position Butterball Farms as the leader in customized flavor solutions.

Explore the feasibility of adding a banquet facility to the Radrick Farms property.

Design a process or source data that can be used to forecast the global demand of major commodities.

Work with the University of Michigan’s endowment investment team to develop a robust and innovative portfolio management (allocation and cash flow modeling) tool for its multi-billion dollar venture capital and private equity investment program.

Provide an overall strategy for increasing delivery capacity and efficiency.

Perform a feasibility study and provide recommendations for how Founders could develop a portfolio of licensed pubs/restaurants outside of the United States.

Recommend improvements to the OnStar business model from a millennial point of view.

Develop a comparative B2B vs. B2C market entry analysis for the smart door lock market.

Complete a comprehensive supply chain analysis of key raw materials used in automotive lithium-ion battery cell production and propose a sourcing strategy that considers future demand/supply, supply risk factors, and total enterprise cost.