Review and revise the current process for sales and distributor bottom-up forecasting of New Product Development (NPD) initiatives

Create public facing materials to describe value proposition for binational economic development initiative

Explore trends and future energy scenarios and identify new products and services

Design a strategic framework to help Consumers Energy identify and prioritize big data analytics opportunities.

Develop a marketing plan to position CosmeticRx as the leader cosmetic telehealth

Analyze Cottage Inn's in-house digital marketing to assess the feasibility of outsourcing its digital functions to a digital agency.

Identify market opportunities to create a strong value proposition for distributed natural gas generation.

Define an effective and efficient planning and review process that drives channel performance through global stakeholder engagement.

Investigate and recommend an aftermarket service support strategy for Cummins' Electric Vehicle (EV) business.

Evaluate the future of the company's Digital and Interactive Creative and Technical Services Division and recommend a new strategic direction for this facet of the business.

Create a digital media, revenue-producing business that promotes University of Michigan (U-M) thought leadership to Ross or U-M alumni through the Daily Fuel platform and distribution system.

Develop a complete marketing plan for a new CPG food product currently in development.