Daily Fuel

Detroit, MI

Project Goal

Create a digital media, revenue-producing business that promotes University of Michigan (U-M) thought leadership to Ross or U-M alumni through the Daily Fuel platform and distribution system.

Faculty Advisors

Gretchen Spreitzer

Associate Dean for Executive and Corporate Relations

Keith E. and Valerie J. Alessi Professor of Business Administration

Professor of Management and Organizations

Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...

Katherine Burson

Associate Professor of Marketing

Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over-...

MAP Type

Full-Time MBA MAP

Industry

Media/Entertainment/Sports

Function

Strategic Planning

Region

United States: Midwest

Class Year

2018

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