Daily Fuel

Detroit, MI
Project Goal
Create a digital media, revenue-producing business that promotes University of Michigan (U-M) thought leadership to Ross or U-M alumni through the Daily Fuel platform and distribution system.
Faculty Advisors
Gretchen Spreitzer
Gretchen Spreitzer
Associate Dean for Executive and Corporate Relations
Keith E. and Valerie J. Alessi Professor of Business Administration
Professor of Management and Organizations
Gretchen M. Spreitzer's research focuses on employee empowerment and leadership development, particularly within a context of organizational change...
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Katherine Burson
Katherine Burson
Associate Professor of Marketing
Katherine Burson explores judgment and decision making in consumer behavior, specifically examining systematic biases in self assessment such as over-...
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MAP Type
Full-Time MBA MAP
Industry
Media/Entertainment/Sports
Function
Strategic Planning
Region
United States: Midwest
Class Year
2018
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