Four Takeaways from Midwest Startups That Emerging Market Entrepreneurs Should Know

Michigan’s entrepreneurial scene has grown by leaps and bounds in the past decade. Michigan Ross Professor Stewart Thornhill thinks there are some good lessons in that growth for entrepreneurs in emerging markets.

Writing in VentureBeat, Thornhill says that while every market is different, there are four main takeaways that entrepreneurs can use to supercharge their startup scenes.

1. The most important step is connecting with your customer
2. Success begets success
3. Give your talent the fulfillment they need
4. Take local differences into account

“Entrepreneurship plays a critical role in establishing or revitalizing any economy, writes Thornhill, executive director of the Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies and Eugene Applebaum Professor of Entrepreneurial Studies. “Look no further than Michigan to know that this is true.”

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