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Tauber Institute for Global Operations
September 11, 2020
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Tauber Institute for Global Operations
September 18, 2020
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November 6, 2020
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Research finds behavior changes following exposure of personal information.

Michigan Ross research breaks new ground on how people make romantic choices by analyzing data from an online dating site.

Michigan Ross professor says the marketing data revolution is just getting started.

A study blending marketing and neuroscience research shows consumers process judgments about people and brands differently.

Michigan Ross marketing professors find promoting lower prices for new customers rankles loyal customers.