In 2002, Professor Ravi Anupindi and his co-authors published the influential paper "Coordination and Flexibility in Supply Contracts with Options" in Manufacturing & Service Operations Management. This work introduced an innovative model that integrated options into supply contracts, offering enhanced management of demand uncertainties in supply chains. The research highlighted the important potential role of options in attaining contractual flexibility to coordinate supply chain participants and improve overall efficiency. The paper influenced subsequent research on supply contract design and demand management, one of the major areas of supply chain management research in the past two decades.