Competing on Value

Course Code
EMBA 621
Hours
2 hours
Type
Core
Offered
  • Fall 18
  • Fall 19

Competing on Value: This course is build around the premise that providing superior value to customers is a key means of creating value for the firm and its stakeholders. The first part of the course focuses on determining the organizations value propositions - the strategic decision of what value should be provided and to whom. The second half of the course focuses on how to deliver on the value proposition effectively and efficiently. The course is primarily case-oriented, but also relies on lectures, readings and a simulation exercise to appropriate mix of theory and hands-on problem-solving.

Taught By
Puneet Manchanda
  • Isadore and Leon Winkelman Professor of Marketing
Professor Manchanda is the Isadore and Leon Winkelman Professor and Professor of Marketing at the Ross School of Business. He was the Chair of the...