Strategies for Growth

Strategies for Growth --- Shareholders, competitors, and employees all impose pressures on companies to grow. A major challenge facing most managers is how to grow the company, and in some cases, which segments of the company to grow. This course will develop a framework for determining the directions of growth (market penetration, globalization, vertical integration, and diversification) and the mode of growth (organic growth, alliances, and mergers and acquisitions). The course also discusses which segments of a multi-segment firm to grow and which ones to divest.