Akshina Banerjee

Prof. Banerjee's research spans a wide array of topics focusing on the intersection of language and marketing, with a particular emphasis on how language influences consumer decisions. Her work delves into the role of language in shaping how consumers process and comprehend information, highlighting the importance of decision heuristics and mental accounting in purchasing behaviors. Methodologically, her research uses experimental methods, advanced natural language processing techniques, and also secondary data analysis; an approach that enhances her fit with our interdisciplinary culture.