Marketing Management

Course Code
MKT 300
Hours
3 hours
Type
Core
Offered
  • Fall 23
  • Winter 23
Prerequisites
(BBA sophomore or junior or senior) and ACC 300 and BA 200 and TO 301

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Jessica Fong
Jessica Fong
  • Assistant Professor
Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of...
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Burcu Tasoluk
Burcu Tasoluk
  • LEO Lecturer IV of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...
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Justin T. Huang
Justin T. Huang
  • Assistant Professor of Marketing
Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...
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