Marketing Management

Course Code
MKT 300

Hours
3 hours
Type
Core
Offered
F24
W25
F25
Prerequisites
(BBA sophomore and BBA First Year Requirements and BA 100) or [(BBA sophomore or junior or senior) and BA 200] or (BBA First Year Requirements and BBA Transfer Admits)

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.