Marketing Management

Course Code
MKT 300
Hours
3 hours
Type
Core
Offered
  • Fall 20
  • Fall 21
  • Winter 20
  • Winter 21

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Justin Huang
  • Assistant Professor of Marketing
Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...
Jessica Fong
  • Assistant Professor
Professor Jessica Fong's research applies theory-driven models and experimentation to empirically analyze marketing data with the goal of...
Scott Rick
  • Associate Professor of Marketing
Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...