Marketing Management

Course Code
MKT 300
Hours
3 hours
Type
Core
Offered
  • Fall 18
  • Fall 19
  • Fall 20
  • Winter 18
  • Winter 19
  • Winter 20

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Taught By
Burcu Tasoluk
  • LEO Lecturer III of Marketing
Professor Tasoluk joined Ross as a visiting research scholar in September 2016 and she started teaching at the BBA program in 2018. Her research...
Justin Huang
  • Assistant Professor of Marketing
Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...
Shalena Srna
  • Assistant Professor of Marketing