Marketing Management

Course Code

MKT 300

Hours

3 hours

Type

Core

Offered

F24

W25

Prerequisites

(BBA sophomore or junior or senior) and ACC 300 and BA 200 and TO 301

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Justin T. Huang

Assistant Professor of Marketing

Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...