Marketing Management

Course Code

MKT 300

Hours

3 hours

Type

Core

Offered

F24

W25

F25

Prerequisites

(BBA sophomore and BBA First Year Requirements and BA 100) or [(BBA sophomore or junior or senior) and BA 200] or (BBA First Year Requirements and BBA Transfer Admits)

Marketing Management --- An introductory course utilizing the case method of instruction to develop skills in marketing decision making. Topics include marketing planning and strategy; buyer behavior; product distribution, promotion and pricing strategies; and the development of integrated marketing programs.

Carolyn Yoon

Associate Dean for Diversity, Equity, & Inclusion

Wilbur K. Pierpont Collegiate Professor of Management

Professor of Marketing

Faculty Director of Diversity and Inclusion

Carolyn Yoon's research seeks to advance the understanding of psychological and neural mechanisms underlying judgment and decision processes across...

Scott Rick

Associate Professor of Marketing

Scott Rick is an Associate Professor of Marketing at the University of Michigan's Ross School of Business. Rick received his PhD in Behavioral...

Akshina Banerjee

ASST PROFESSOR

Prof. Banerjee's research spans a wide array of topics focusing on the intersection of language and marketing, with a particular emphasis on how...

Justin T. Huang

Assistant Professor of Marketing

Justin T. Huang is an Assistant Professor of Marketing at University of Michigan Ross School of Business. His research combines economic theory and...