Equity Residential

Chicago, IL, USA
Project Goal
Evaluate both the efficacy of a long-standing Customer Loyalty Score to predict resident behaviors and factors driving customer loyalty, and propose improved metrics to drive favorable resident behaviors
Faculty Advisors
Aradhna Krishna
Aradhna Krishna
Dwight F. Benton Professor of Marketing
Dr. Aradhna Krishna received her Ph.D. from New York University, her M.B.A. from the Indian Institute of Management, Ahmedabad and her B.A. in...
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MAP Type
Full-Time MBA MAP
Industry
Real Estate
Function
Operations/Supply Chain Management
Region
United States: Midwest
Class Year
2023
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