General Motors Corporation

Warren, MI
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Project Goal

Formulate a detailed three-to-five year strategic market entry plan for a new ecommerce line of business.

Faculty Advisors

John Silberholz
  • Assistant Professor for Technology and Operations
John Silberholz is an Assistant Professor of Technology and Operations. His main research interests lie in healthcare analytics -- the use of data to...
Sugato Bhattacharyya
  • Associate Professor of Finance
Sugato’s research and teaching interests are in corporate finance.

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