ICICI Bank

Mumbai, India

Project Goal

Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem

Project Detail

The Delhi Metro is one of the largest metro systems in the world. It consists of 143 stations and 2.5 million rides are taken per day.

The MAP student team was asked to research and analyze the challenges of extending Delhi Metro's transit smart card to retail purchases. The team gained consumer and merchant value insight by conducting interviews around Delhi and Mumbai. These insights informed strategic recommendations they made to ICICI. Their recommendations spanned ways to increase value to customers by offering loyalty points and negotiating pass-through discounts, steps to offer greater personalization and security, and product positioning strategies.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Faculty Advisors

M.S. Krishnan

Accenture Professor of Computer Information Systems

Professor of Technology & Operations

Dr. M. S. Krishnan (“Krishnan”) is the Accenture Professor of Computer Information Systems and Professor of Technology and Operations at the Ross...

Paul Clyde

Tom Lantos Professor of Business Administration

Movses and Maija Kaldjian Collegiate Lecturer of Business Economics and Public Policy

Paul Clyde is President of the William Davidson Institute at the University of Michigan, the Tom Lantos Professor of Business Administration, the...

MAP Type

Industry

Function

Region

Class Year

More MAP Successes

Amazon

Seattle, WA

Build a product spec and drive the product implementation for a customer growth and churn prediction engine for AWS Lambda.

Little River Holdings

Manistee, MI

Create a dividend plan for Little River Holdings that determines the appropriate profit distribution structure back to the Little River Band of Ottawa Indians, while also ensuring sustainability and...

Aquarius Engines

Troy, MI;Tel Aviv, Israel;Rosh Haayin, Israel

Draft a three-year strategic plan that outlines how Aquarius can enter the Combined Heat and Power (CHP) market within the U.S. and Canada.