Investigate the advantages and disadvantages of implementing a smartcard based micro-payment ecosystem
The Delhi Metro is one of the largest metro systems in the world. It consists of 143 stations and 2.5 million rides are taken per day.
The MAP student team was asked to research and analyze the challenges of extending Delhi Metro's transit smart card to retail purchases. The team gained consumer and merchant value insight by conducting interviews around Delhi and Mumbai. These insights informed strategic recommendations they made to ICICI. Their recommendations spanned ways to increase value to customers by offering loyalty points and negotiating pass-through discounts, steps to offer greater personalization and security, and product positioning strategies.
Project coordinated in partnership with the C.K. Prahalad Initiative.