Makron OY
Finland, United States and Canada
Project Goal
Assess North America's log home market and present a three-year strategic plan with market entry options.
Faculty Advisors
Damian Beil is the Area Chair for the Technology & Operations group at Ross. He teaches the MBA operations management core and an elective on...
Andrew Lawlor's research focuses on entrepreneurship, new business development, corporate venturing, strategic planning, market development, and...
More MAP Successes
New York, NY
Formulate a detailed product & market expansion strategy for the US and Canadian markets.
San Francisco, CA; Buenos Aires, Argentina; Sao Paulo, Brazil
Complete a market segmentation and go-to-market strategy for new technology and business models to connect the underconnected in emerging markets.
