Microsoft Corporation

Sandvik, Sweden
Project Goal
Develop a connected innovation whitepaper to inform manufacturers on a digital transformation from traditional products to service-based products
Faculty Advisors
Hyun-Soo Ahn
Hyun-Soo Ahn
Ford Motor Company Co-Director of the Joel D. Tauber Institute for Global Operations
Professor of Technology and Operations
Hyun-soo Ahn is a professor of Technology and Operations and Ford Motor Co. Director of Tauber Institute for Global Operations at the University of...
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MAP Type
Full-Time MBA MAP
Industry
Manufacturing
Function
Strategic Planning
Class Year
2020
More MAP Successes
Krowdy
San Francisco, CA
Conduct a U.S. market analysis and devise a go-to-market strategy including promotion, distribution, and pricing.
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