New Belgium Brewing Company

Fort Collins, CO and Asheville, NC
Project Goal
Develop a strategy and set of tactics for New Belgium to win back lost volume from the emergence of local craft beer and brewpubs.
Faculty Advisors
Brad Killaly
Brad Killaly
Clinical Associate Professor of Strategy
Brad Killaly is tAssociate Clinical Professor of Strategy. His research is in the fields of strategy and organization theory, with specific interests...
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MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Marketing/Sales
Region
United States: South
United States: West
Class Year
2017
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