Nuxalbari Tea Co. P. Ltd

Nuxalbari Tea Co. P. Ltd
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Project Goal

Formulate a detailed three-year market entry plan for the U.S. and Canadian markets

Faculty Advisors

Rajeev Batra
  • Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
MAP Type
ExecMAP
Industry
Region
Class Year
2019

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