The Procter & Gamble Co.
Perform a landscape assessment of consumer goods products to determine greatest growth potential
Procter & Gamble serves about 4.8 billion consumers, with their brands sold in over 180 countries.
The MAP student team was assigned to develop a strategy for Proctor & Gamble to succeed in Brazil's Northeast.
The MAP team took action by conducting interviews with storeowners and customers and evaluating Proctor & Gamble's practices. The team visited 52 stores in Fortaleza, Brazil, and visited the headquarters in Sao Paulo. Insights gained in the field helped to inform their strategic analysis.
The MAP team's recommendations to Proctor & Gamble included more frequent visits to stores to assist storeowners, customer rewards that incentivize purchases, packaging changes, and communications efforts.
Project coordinated in partnership with the C.K. Prahalad Initiative.
