S.C. Johnson

Racine, WI
Project Goal

Create an integrated promotional campaign to market product to key customer demographic

Faculty Advisors
Rajeev Batra
Rajeev Batra
Sebastian S. Kresge Professor of Marketing
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging...
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Kathleen Sutcliffe
Kathleen Sutcliffe
Professor Emeritus of Business Administration
Professor Emeritus of Management and Organizations
Kathleen Sutcliffe’s research interests and expertise are in the areas of strategic management and organization theory, and are broadly focused on...
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MAP Type
Full-Time MBA MAP
Industry
Consumer Packaged Goods
Function
Marketing/Sales
Region
United States: Midwest
Class Year
2014
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