The Underdog Family

Detroit, MI
Project Goal

Convert the organization’s small business technical accelerator initiative in Denver to a replicable strategy that can be utilized on a national level.

Faculty Advisors

A. Yesim Orhun
  • Associate Professor of Marketing
  • Michael R. and Mary Kay Hallman Fellow
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...

More MAP Successes

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Evolve the business to meet current market needs.
New York City, NY
Outline a business plan for how MLB Advanced Media can become a multi-sport online-streaming service network.
Limerick, Ireland
Formulate the strategic direction and business model development for SportsTech Ireland.