The Underdog Family

Detroit, MI
Project Goal

Convert the organization’s small business technical accelerator initiative in Denver to a replicable strategy that can be utilized on a national level.

Faculty Advisors
A. Yesim Orhun
A. Yesim Orhun
Associate Professor of Marketing
Michael R. and Mary Kay Hallman Fellow
Marketing Faculty Doctoral Coordinator
Yeşim Orhun is a multi-method quantitative marketing scholar who works in the fields of industrial organization and behavioral economics. In one...
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The Underdog Family
MAP Type
Executive MBA MAP
Industry
Education/Government/Non-Profit
Function
Operations/Supply Chain Management
Region
United States: Midwest
Class Year
2022
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Wuxi, China
Outline an optimized global sales process and organization to accommodate current needs and growth potential.
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