VerseAI

Houston, TX
Share
Project Goal
Articulate a strategy to leverage existing analytical technologies to best meet opportunities in the biotech/pharma and retail industries.

Faculty Advisors

Jane Dutton
  • Robert L. Kahn Distinguished University Professor Emerita of Business Administration and Psychology
Jane Dutton's research and expertise lies at the intersection of strategy, management and organizations, and psychology. After receiving her Ph.D...
Thomas Buchmueller
  • Senior Associate Dean for Faculty & Research
  • Waldo O. Hildebrand Professor of Risk Management and Insurance
  • Professor of Business Economics and Public Policy
Tom Buchmueller is a health economist who is an expert on the economics of health insurance and related public policies. He has done extensive...

More MAP Successes

Chicago, IL and New York City, NY

Create a development plan for the waterfront phase of the Clark and Roosevelt project in Chicago.

Peru and China
Identify a winning Chinese and Hong Kong corporate and marketing strategy and develop a three year market entry and growth plan for this market.
London, UK and Dallas, TX
Create an easy to access portal to share consumer research across regions and channels.