Michigan Ross Professor Jeff DeGraff is known for fostering innovation by combining creativity and pragmatism. 

In a new appearance on the Inside Ideas podcast, DeGraff discusses the power of creativity and some of the ideas from his latest book, The Creative Mindset: Mastering the Six Skills That Empower Innovation.

“Everyone is creative,” DeGraff says. “We are just creative in different ways and in a wide variety of situations. Believing you are creative is the first step to mastering a creative mindset. Once you do that, you can make innovation happen anywhere and anytime.”

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Jeff DeGraff is a clinical professor of management and organizations at the University of Michigan Ross School of Business.

Media Contact: Bridget Vis, Public Relations Specialist, visb@umich.edu