Cappo Sales Track

Selling creates revenue for every business throughout the world.

The sales profession puts you at the heart of a company. You will build customer relations, develop sales strategies, and directly contribute to the revenue and profitability of the company. And in sales, you directly control your own earnings capability. If you’re interested in a career in the field of sales, Michigan Ross offers a special course track. The track — available to undergrads at Ross and throughout the University of Michigan — will help you: 

  • Become familiar with and understand the sales function
  • Study sales — both business-to-business and business-to-consumer sales
  • Explore career services and recruiting opportunities for sales-related careers

The Courses

We recommend that you complete 12 credits from this menu of courses (credits in parentheses):

Marketing Management MKT 302 (3)

Fundamentals of Sales Management MKT 310 (3)

Retail Marketing Management MKT 312 (3)

Consumer Behavior MKT 313 (3)

Negotiation Workshop


Clubs & Career Development

Beyond the courses, you will be able to participate in many related extracurricular and experiential activities at Ross. From sales internships and active membership in the Michigan Sales Club, to competing in sales competitions and interaction with sales management professionals, you will be able to explore the discipline and get involved. The Career Development Office will also help identify and recruit companies hiring sales positions for you.


Get Involved

If you are currently enrolled at the University of Michigan, email MichiganRossSalesTrack@umich.edu to be added to an email group that will be used to distribute more information on courses, employment opportunities, information sessions, and guest speakers. You will receive information on courses, information sessions, and guest speakers; and will be able to decide whether to formally pursue this track.