A thriving culture of entrepreneurship is part of the DNA at Michigan Ross, and it has been for decades. Ross’ extensive resources and experience in entrepreneurship make it the place to learn not just how to start up, but to start strong.

The Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studies is based at Ross. Your MAP and select courses will prepare you with the knowledge and skills you need. Dedicated Career Services support, engaged alumni, peer coaches, and the Entrepreneur & Venture Club will help you make the right connections.

The Zell Lurie Institute

The globally recognized Samuel Zell & Robert H. Lurie Institute for Entrepreneurial Studiesprovides the curriculum, program initiatives, community involvement, and alumni outreach activities that deliver exclusive resources for future entrepreneurs -- either autonomously or in a corporate setting.

ZLI offers access to capital, competitions, and other support and resources for you to take the knowledge learned in the classroom, build a business plan, and actually launch a business while earning your degree. In addition, the institute works with other acclaimed university research units, such as the Medical Center and College of Engineering, to introduce students to new venture opportunities and to accelerate the commercialization process for University of Michigan ideas and technologies.

Funding your entrepreneurial venture may be the most important aspect of starting a business and at Ross, you have several opportunities to develop your skills. Programs such as Dare to Dream and the TechArb Student Accelerator help you develop your business idea and compete for funding as well.

Watch the Entrepreneurship Webinar


Entrepreneurship Co-Curricular Activities

Entrepreneur and Venture Club (EVC)

The Entrepreneur and Venture Club brings together students seeking to be prospective entrepreneurs or investors in new ventures.


This annual entrepreneurship symposium, hosted by the Zell Lurie Institute and the Entrepreneur & Venture Club, takes place each September. Each edition features a packed schedule of expert advice, networking events, and chances to learn from entrepreneurs across the country. 

Marcel Gani Internship Program

The Marcel Gani Internship program helps start-up companies and venture capital firms hire Ross students, primarily MBAs, for a 12-week, hands-on work experience. This program gives you the opportunity to develop your entrepreneurial skills by accelerating the advancement of the host company.

Michigan Business Challenge

The Michigan Business Challenge is a  multi-round business plan event where student teams compete for cash prizes totaling over $85,000 while gaining valuable feedback. Workshops guide you through creating a strong pitch, conducting a marketing and financial assessment, and writing a comprehensive business plan. 

Recent MAP Challenges in Entrepreneurship

MAP allows you to "dip your toe" into particular industries and functions during your time at Ross to help you figure out if this is the career path you want to pursue. It’s a great way to gain experience, stretch yourself, and explore something different. Take a look at some past MAP projects in this career path for an idea of what you can experience at Ross.

Lima, Peru and Junin, Peru

Initiate a feasibility Study for Shared-X and recommend a plan to vertically integrate its coffee business.

New York, NY

Determine the go-to-market strategy for a mobile app including the development of different distribution channels and strategic partnerships.

Buenos Aires, Argentina

Conduct a market analysis to determine how RFT should position itself in the future within the international independent financial research market.

Entrepreneurship Students