Action-Based Learning Projects:
MAP & Consulting Studio
Detroit, MI
Detroit, MI
2025
BBA Capstone
Go-To-Market Strategy
Develop a strategic roadmap for expanding Drone Pilot Academy’s FAA Part 107 and Drone 101 Certification programs into the U.S. and Canadian markets, leveraging augmented reality and innovative training techniques to enhance workforce development.
Faculty Advisors
Detroit/metro area, MI, USA
Detroit/metro area, MI, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
DeepHow is an AI-powered learning platform that bridges the skills gap in manufacturing, service, repair, and skilled work through interactive how-to videos. DeepHow would like assistance with a data-driven, go-to-market strategy to maximize existing and new product growth via SEO optimization, tapping into the content creator economy, and leveraging AI & meta-data.
Virtual
Virtual
2025
MM Consulting Studio
Market Analysis and Assessment
Conduct a comprehensive market analysis of Primal Kitchen's salad dressing line, examine current marketing trends within the clean-label and health-conscious salad dressing segment with a focus on Primal Kitchen’s strategies for product positioning, pricing, and distribution channels. Gather consumer data insights through surveys, social media analysis, and customer reviews to identify key factors that drive consumer preferences and purchase decisions, and determine opportunities for differentiation and growth.
Faculty Advisors