Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
San Juan
San Juan
2023
Weekend MBA MAP
Market Analysis and Assessment
Communication dependent technology is advancing rapidly leaving business decision makers struggling to establish a clear business case for adoption individual technologies and/or combined technologies. Smaller enterprises lack the depth of technical staff to dedicate time to analyzing new technology tools and the result is these companies losing comparative cost efficiency with companies that are able to make these analysis.
Faculty Advisors
India
India
2022
Online MBA
Go-To-Market Strategy
Poornatha has successfully developed two training programs for small and medium sized enterprises (SMEs) in India: asynchronously delivered program that is offered to large numbers, serving thousands of SMEs and a more interactive program offered to 30 people at a time. An entrepreneur in Vietnam is working with Poornatha to extend one or both of these offerings to SMEs in Vietnam.
Faculty Advisors