Action-Based Learning Projects:
MAP & Consulting Studio
2025
Full-Time MBA MAP
Market Analysis and Assessment
The project’s goal is for the Ross team to collaborate with the two OTK founders to formulate a local, Malawi-based fundraising strategy that builds a greater and more diversified financial base. While donations from friends abroad will remain valuable and relevant, the Ross team should focus on delivering detailed short- and long-term strategies for how OTK can expand its sourcing of funds from within Malawi.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
San Diego, Calif.
San Diego, Calif.
2015
Global MBA MAP
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.
San Diego, CA
San Diego, CA
2024
Global MBA MAP
Market Analysis and Assessment
Conduct preliminary research and formulate a strategic entry plan on brokering warehouse automation opportunities utilizing Autonomous Mobile Robots (AMR), Automated Guided Vehicles (AGV), and Artificial Intelligence (AI) and similar technologies in the logistics sector.
Faculty Advisors
Sao Paulo, Brazil, Fortaleza, Brazil
Sao Paulo, Brazil, Fortaleza, Brazil
2014
Full-Time MBA MAP
Perform a landscape assessment of consumer goods products to determine greatest growth potential.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors