Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.

Formulate a three-year go-to-market plan.

Create a business model between private sector food manufacturers, traditional trade shopkeepers, and base of the pyramid (BoP) consumers that can enhance economic sustainability and scalability of products

Create a comprehensive go-to-market plan to maximize company growth

Perform a landscape assessment of consumer goods products to determine greatest growth potential.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Evaluate service parts process kaizens through process flow, space changes, and automation.