Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Ann Arbor, MI
Ann Arbor, MI
2023
Online MBA
Brand Positioning and Communication
Refine the go-to-market strategy for KeyShare, PassiveBolt's innovative self-sovereign identity based technology, focusing on identifying optimal market segments, value proposition refinement, and customer acquisition strategies.
Faculty Advisors
Charlemont, MA
Charlemont, MA
2024
Full-Time MBA MAP
Financial Analysis and Planning
Dive deep into several years of departmental budgets and compare expenses to to industry metrics. Work with finance staff to create functional and attainable KPIs that work with the available software system and recommend policies and procedures to meet those goals.
Faculty Advisors
Detroit, MI
Detroit, MI
2025
BBA Capstone
Market Analysis and Assessment
Develop a comprehensive pricing strategy for Snowbotix’s Robot-as-a-Service (RaaS) model by analyzing customer segments, benchmarking competitors, and creating actionable pricing scenarios to optimize profitability, scalability, and market competitiveness.
Faculty Advisors
Detroit, MI; Warren, MI
Detroit, MI; Warren, MI
2022
MSCM Consulting Studio
Operations Enhancements
Establish a common consignment process to track, validate, and reclaim assets not only for current vendor consignment locations, but for creating a standard for future engagements.
Faculty Advisors
Lagos
Lagos
2025
Full-Time MBA MAP
Strategic Roadmapping
Develop a roadmap for a scalable membership-based wholesale warehouse club for clean energy solutions that provides members (manufacturers, providers and end-consumers) several complementary benefits, including seamless access to highest-quality products at the most competitive prices, repair hubs, experience centers, shared resources.
Faculty Advisors