PepsiCo commissioned its MAP team to take the Pepsi brand "beyond the bottle." Students developed a strategic business plan detailing how to best unlock the power of the brand to generate new, alternative revenue streams that drive brand equity and relevant connections with consumers.

Develop product strategy and feature recommendations for a global job seeker-facing application tool.

Develop a growth strategy plan to maximize shareholder value and assess future growth.

Determine a strategic plan on carbon-neutral crop production.

Outline a brand strategy considering the impact on the business model and company structures.

Create a strategic marketing and implementation plan that targets foundations and organizations in the EMEA region.