Perform a landscape assessment of consumer goods products to determine greatest growth potential.

Project coordinated in partnership with the C.K. Prahalad Initiative.

Explore ways to increase brand awareness among University of Michigan employees under age 40.

Devise a plan to help Kellogg expand its breakfast business with millennial consumers.

Formulate a three-year go-to-market plan.

Develop and deliver a comprehensive recommendation that defines a new strategic offering for sustainability consulting services including (1) market opportunity, (2) competitive insights, (3) defined scope of services, and (4) end-to-end business case for the offering launch.