Assess the size, growth rates, and segmentation of the operating room (OR) market in the U.S. and formulate a go-to-market strategy and tactical plan for a new patient monitoring system.

Conduct a market segmentation analysis to identify optimal target audience for reports

Evaluate current business plan and the viability of expanding into new markets

Design a scalable process by which transportation providers can register to deliver packages

Assess the feasibility of using revenues garnered from higher-income organizations to subsidize services for the base of the pyramid.

Project also sponsored by the William Davidson Institute.

Generate a business case for modifying vision tunnel system logic and complement it with other process changes