Action-Based Learning Projects:
MAP & Consulting Studio
Chicago, IL and New York City, NY
Chicago, IL and New York City, NY
2016
Full-Time MBA MAP
The challenge Clinique presented to its MAP team was how to communicate the value and benefits of its products to the millennial generation in an increasingly fragmented and competitive landscape. The original research conducted by the MAP team led to a robust sampling strategy using digital engagement and non-traditional distribution channels. The team’s final report to the company included detailed communication and distribution plans along with estimated financial impacts.
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
Punta Arena, Chile;Puerto Natales, Chile ;Puerto Montt, Chile
2018
Full-Time MBA MAP
Articulate a clear brand positioning and create a product marketing strategy that showcases Salmon Magallanico's sustainable practices and clearly communicates the environmental, social, and health benefits of this blue revolution brand.
Faculty Advisors
Chicago, Atlanta, IL, GA, USA
Chicago, Atlanta, IL, GA, USA
2023
Weekend MBA MAP
Operations Enhancements
The project will evaluate leveraging the CRH Microsoft Dynamics platform to integrate our Anesthesia business unit, recruiting and HR functions to drive efficiencies via the MS dynamics tool set (process automation, power BI, etc.). The deliverable will evaluate the scope and resources necessary to deliver a cost benefit analysis to determine whether to proceed
Faculty Advisors
Los Angeles, CA, USA
Los Angeles, CA, USA
2023
Weekend MBA MAP
Go-To-Market Strategy
Develop an updated business model /capital structure for this niche Los Angeles based film & tv production company to best profit from the rapidly changing media landscape and its growing need for diversity focused programming
Faculty Advisors