Action-Based Learning Projects:
MAP & Consulting Studio
Hosur, Tamil Nadu
Hosur, Tamil Nadu
2023
Executive MBA MAP
Customer Experience Enhancements
Conduct customer research on purchase factors, influences, and purchase journey for two-wheelers and three-wheelers and recommend opportunities to leverage the emerging delivery formats in last mile delivery.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Create a plan to position a health and wellness site and apps to be ideal for a campus roll-out, including a specific plan for the U of M system, with a focus on quality assessment and improving the product offerings.
Faculty Advisors
San Diego, Calif.
San Diego, Calif.
2015
Global MBA MAP
Trinion Logistics called on a MAP team to assess its potential to diversify. The team conducted interviews, analyzed industry reports, and researched current businesses to identify strategies and techniques in support of an implementation plan. At the conclusion of the project, Trinion’s key executives, including a Ross alum, traveled to Michigan Ross to review project findings and discuss implementation.