Action-Based Learning Projects:
MAP & Consulting Studio
![](/sites/default/files/styles/max_325x325/public/images/map_logos/psian.png?itok=cB6fB8W0)
![](/sites/default/files/images/map_logos/psian.png)
Define an enhanced overall branding and communications strategy for PsiAN.
Our organization has previously targeted healthcare professionals, and we now plan to introduce a new brand and new initiatives targeted to the general public.
![BASF](/sites/default/files/styles/max_325x325/public/images/map_logos/basf_0.jpg?itok=FHAR6tF2)
![BASF](/sites/default/files/images/map_logos/basf_0.jpg)
The BASF MAP team conducted a thorough examination of a specific battery market with the goal of making recommendations for product development and market entry strategy. The team investigated markets, customers, and applications over the course of the project. At the project's conclusion, the MAP team provided a clear product plan and market strategy corroborated by market analyses.
Provide recommendations to enhance market share of utility vehicle market.
Project coordinated in partnership with the C.K. Prahalad Initiative.