Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Strategic Roadmapping
Analyze the current banquet and event industry, with a specific focus on opportunities for the two UM Golf Courses, as well as pricing models, and formulate recommendations based on your findings.
Faculty Advisors
Virtual
Virtual
2025
MM Consulting Studio
Go-To-Market Strategy
Identify the key factors that make a company a top partnership prospect, and use that information to determine the ideal companies and brands as well as partnership opportunities for a provider of alternative healing methods.
Faculty Advisors