Action-Based Learning Projects:
MAP & Consulting Studio

Ann Arbor, MI, USA

Ann Arbor, MI, USA
2023
Online MBA
Strategic Roadmapping
Anotemos (anotemos.org) is a robust media annotation software for educators and their students. Anotemos allows online collaboration viewing and commenting on media. It allows screen drawings and voice comments in addition to timestamped writing.
Develop a five-year commercialization roadmap for the Anotemos software and a sustainable business plan for a non-profit startup to be established from the income received from Anotemos licenses and services provided to customers.
Faculty Advisors
Muskegon, MI
Muskegon, MI
2023
Online MBA
Operations Enhancements
Work with the GAM (Goodwill Associates of Michigan) to develop strategies to increase domestic textile recycling, keeping our materials local, earning more value which decreases exporting lower value textile bails, and decreases global textile waste.
Faculty Advisors
Miami, FL
Miami, FL
2024
Full-Time MBA MAP
Market Analysis and Assessment
Conduct in-depth research on the branded residence concept and evaluate the viability of a site in the Manhattan Plaza District, including on-site visits to key developments in both Miami and New York City. Propose a development plan for the subject property.
Faculty Advisors
Sao Paulo, Brazil, Fortaleza, Brazil
Sao Paulo, Brazil, Fortaleza, Brazil
2014
Full-Time MBA MAP
Perform a landscape assessment of consumer goods products to determine greatest growth potential.
Project coordinated in partnership with the C.K. Prahalad Initiative.
Faculty Advisors

Chennai India

Chennai India
2023
Full-Time MBA MAP
Go-To-Market Strategy
Research BOTH Digital Vaccines and the category defining life science market opportunity AND protocols and Dvx SCHOOL K-12 Curriculum in India. Validate and test GTM assumptions/strategies based to optimise commercialization.
Faculty Advisors
Buford, GA
Buford, GA
2024
Online MBA
Market Analysis and Assessment
Develop a business case for Catalayst Nutraceuticals (a CMO) to pitch a private label brand to a growing retailer (e.g., TJ MAX). Additionally develop a comprehensive view of trends in the nutraceutical market (formats growing, capacity in market, etc.)
Faculty Advisors