Action-Based Learning Projects:
MAP & Consulting Studio
Ann Arbor, MI
Ann Arbor, MI
2025
BBA Capstone
Go-To-Market Strategy
Formulate a marketing and market analysis / benchmarking plan for new families, for staff recruitment and for board. Help to identify our brand promise to prospective, staff, board, and families, and then develop some strategy and materials to reach people most effectively.
Faculty Advisors
Southfield, MI
Southfield, MI
2025
Weekend MBA MAP
Market Analysis and Assessment
The project focuses on identifying critical inefficiencies in automotive product development and digital tool limitations for OEMs and tier 1 suppliers. It aims to develop compelling business cases that demonstrate how AI can effectively address these challenges, while also highlighting potential white spaces where these technologies can be applied to drive innovation and efficiency in the industry.
Faculty Advisors
Traverse City, MI
Traverse City, MI
2025
Weekend MBA MAP
Go-To-Market Strategy
Develop a solution to bridge the healthcare access gap in rural and underserved markets by expanding infusion therapy services into these regions through innovative service models such as home-based care, infusion suites and clinics, and mobile clinics.
Faculty Advisors
Nairobi
Nairobi
2025
Full-Time MBA MAP
Supply Chain Optimization
Formulate strategic recommendations for the strengthening of supply chain planning, through analyzing working capital management for KEMSA and debts from counties, and medicines availability.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Kenya has a devolved health system with national government responsible for policy, regulation and standards; and 47 semi-autonomous county governments responsible for delivery of health services including availability of health products and technologies.
Faculty Advisors
Ho
Ho
2025
Full-Time MBA MAP
Brand Positioning and Communication
Adanu is a nonprofit organization dedicated to empowering Ghanaian communities through education and infrastructure. The project’s goal is to address Adanu’s challenges in its fundraising capacity, brand recognition, and communications effectiveness. The MAP team will develop a holistic fundraising, brand, and communications strategy that will help Adanu scale its impact and increase its reach.
Faculty Advisors
2025
Full-Time MBA MAP
Customer Experience Enhancements
Amazon is exploring innovative ways to enhance the setup experience for its digital signage devices, aiming to make the process more intuitive, efficient, and error-free for IT teams. As part of the Amazon Devices organization, our team seeks to leverage artificial intelligence (AI) technologies to revolutionize the device onboarding process, creating a seamless experience that aligns with the needs and technical capabilities of our business customers.
Faculty Advisors