Assess the market viability of a new product and determine the go-to-market strategy

CapitalOne needed a brand-new digital commercial bank strategy for a specific client segment. The company called on a MAP team to study industry dynamics and the competitive landscape. The team conducted original research and prepared a thorough report on the main players, customer needs, and pain points, giving CapitalOne the information it required to chart its course.

Develop strategic priorities to support sustainable membership growth and market leadership.